Problem
Knightsbridge Dental Care, a well-established dental practice, had a website that was visually outdated, slow to load, and offered a poor mobile experience. The clunky design failed to reflect the clinic’s premium service quality, resulting in low user engagement and minimal online inquiries.
Key issues included:
- Outdated branding that didn’t represent their modern practic
- Ineffective Google Business Profile (GMB) presence with incomplete information and poor search visibility.
- Website performance issues with slow load times and unresponsive design on mobile devices.
- Lack of conversion-focused structure, leading to very few online appointment requests.
Solution Proposed
We executed a full-scale digital revamp to modernize their brand and make their online presence a true reflection of their quality care:
- Brand Refresh: Designed a clean, modern logo that conveyed trust, professionalism, and a premium feel.
- Google Business Profile Optimization: Fully configured GMB with accurate business information, high-quality images, and service listings to improve local SEO visibility.
- Website Redesign:
- Developed a mobile-first, fast-loading, and visually appealing website.
- Implemented user-friendly navigation and clear calls-to-action for booking appointments.
- Added patient testimonials, service pages, and an engaging homepage design to build trust.
- SEO Foundations: Optimized meta tags, headings, and on-page content to increase search discoverability.
Impact
Within three months of launching the redesigned brand and website, Knightsbridge Dental Care saw a dramatic improvement in both visibility and conversions:
- Online inquiries increased by 220% (from 6 per month to 19 per month)
- Bounce rate dropped from 72% to 34%
- Mobile load time improved from 7.4s to 1.8s
- Google Business Profile views increased by 145%
- Significant growth in local keyword rankings, with “Dentist Knightsbridge” moving to the top 3 positions on Google.
“The transformation has been incredible. Our new website looks modern, professional, and truly represents our practice. We’ve seen more new patient inquiries in the past few months than in the entire previous year. The team made the process simple, and the results speak for themselves.”
— Dr Ayee-Marie McGrath, Owner, Knightsbridge Dental Care